About Us


OUR STORY | OUR MISSION | OUR PHILOSOPHY

At Niche Import Co., A Marussia Beverages Company, it is our mission to form strategic partnerships with international wine and spirit producers from around the world to import, define, find and maintain distribution channels for high quality specialty brands in the U.S. market.

Since 1992, we have been passionately committed to achieving and surpassing both our producers’ and customers’ individual objectives through an effective collaboration of long term brand building initiatives. We are determined to offer outstanding service and competitive pricing to our clients through a dedicated understanding of our brands, their history, and the market; and target end-users within each geographic region in order to give them the energy, focus, and resources they require to thrive and grow. We pledge to our customers, employees, and to all with whom we do business the following: to always operate on the principles of honesty and integrity, to treat all individuals with respect and honor, and in doing so we will also strive to conduct business with the organizations which share and embrace our philosophy.

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